London, 22 May 2025 – Ahead of this weekend’s [23-24 May] highly anticipated Investec Champions Cup and EPCR Challenge Cup finals in Cardiff, OMODA&JAECOO UK, the Official Automotive Partner of EPCR, has unveiled new research that shows just how passionate – and determined – sports fans across the UK truly are.
According to a nationwide survey by OnePoll for OMODA&JAECOO UK, 36% of fans would travel 100 miles or more to watch their favourite team play – with 15% saying their team is based more than 150 miles from home.
As hundreds of thousands of fans plan to descend on Cardiff for the pinnacle of European club rugby this weekend, the research captures the sheer effort and emotion that goes into matchday – extending well beyond the final whistle.
The survey of 2,000 UK sports fans also revealed that two-thirds (66%) admit to having a pre-match ritual, whether that’s wearing team colours, sticking to the same pre-game meal or drink, or arriving at the stadium at an exact time – highlighting the deeply personal connection fans build with their team’s performance.
As a bold new entrant to the UK market, and a proud supporter of European rugby’s showpiece tournaments, OMODA&JAECOO UK is celebrating the passion, persistence and personality that unite sports fans and drivers alike.
Victor Zhang, UK Country Director at OMODA&JAECOO UK, said: “At OMODA&JAECOO, we understand that true passion knows no distance – and that goes for fans as much as drivers. Whether it’s a 10-mile dash or a 200-mile road trip, we’re here to power the journey, wherever it leads. This research perfectly captures the spirit of rugby and the unwavering loyalty fans bring to the game.
“With the Investec Champions Cup and EPCR Challenge Cup finals in Cardiff this weekend, there’s no better time to recognise the incredible commitment of supporters across the UK and Europe. We’re proud to be part of this journey – and to help fans go the distance, no matter what it takes.”
The partnership between OMODA&JAECOO UK and EPCR (European Professional Club Rugby) was announced at the start of the 2024/25 season, marking a shared commitment to performance, innovation, and the pursuit of excellence. As Official Automotive Partner, the brand has been supporting tournament activities across Europe, including a standout presence at this weekend’s final.
Whether on the pitch or on the road, OMODA&JAECOO is committed to enabling journeys that matter, bringing cutting-edge new energy vehicles to every generation of fans and drivers.
This online survey of 2,000 UK sport teams fans was commissioned by Hannah Burgess Ltd, on behalf of OMODA&JAECOO UK Ltd, and conducted by market research company OnePoll, in accordance with the Market Research Society’s code of conduct. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.