- A new Renault retailer has opened its doors in Letchworth, Hertfordshire, as part of a new Renault Group facility
- First dealership to feature the striking new’R Renault corporate Identity, which introduces a greater focus on the cars, while creating a warm and welcoming ambience for customers
- Opening brings Renault to the heart of the local area for the first time in over a decade
- Senior Renault UK management personnel joined the Letchworth Renault team to mark the opening
- Cutting-edge 1.5-acre site represents a near £500,000 investment by Letchworth Autoways
- Features include 24/7 EV charging, 11-bay workshop and space for up to 100 Renew approved used cars
Renault has strengthened its UK retail network with the opening of a new retailer in Letchworth, which brings the brand to the town for the first time in over a decade and is the first Renault UK retailer to feature the new’R Store corporate identity.
Situated in a prime position on Icknield Way near the A1, Letchworth Renault is also the first Renault retailer to be opened by Letchworth Autoways.
The new facility represents a near half a million-pound investment by the long-established business, which has operated in the local area since 1974 and was drawn to Renault by the manufacturer’s award-winning line-up of vehicles, such as the Renault 5 E-Tech electric – the International Car of the Year 2025.
Designed to provide visitors with a more welcoming environment and place greater emphasis on the cars on display, the new’R Renault retailer corporate identity includes semi-open offices, discussion tables and dedicated handover zones together with eye-catching, optimised displays of vehicles and colour options.
In addition to the visually striking new corporate identity that will now be rolled out across the nationwide Renault retail network, the new 1.5-acre site includes a showroom area for six Renault models and space for up to 100 approved used Renew vehicles. Full aftersales facilities are provided by an 11-bay workshop, which includes dedicated LCV ramps, and on-site 24/7 EV charging is available to the public.
Several new roles have also been created due to the opening, further bolstering the 30-strong Letchworth Autoways team who were employed at a previous franchise occupying the location.
To mark the special occasion, senior Renault UK personnel visited Letchworth Renault to celebrate with the retailer’s team, including Adam Wood, Managing Director of Renault UK.
Paul Callis, Managing Director of the new site, said: “We are incredibly excited to be appointed representation for Renault in the home counties and proud that our facility is the first to feature the new‘R Renault corporate identity. With such an amazing and acclaimed model range to offer car buyers, we are certain that Renault vehicles will become even more of a familiar sight in the region.”
Adam Wood, Managing Director, Renault UK, added: “Letchworth Autoway’s decision to join the Renault retail network at this pivotal time perfectly illustrates the ever-growing strength and appeal of our brand, and it is fantastic to see our next-generation visual identity for the very first time in their spectacular new showroom.
“By coupling our award-winning vehicle range and welcoming new retailer concept with Letchworth Autoway’s longstanding expertise in serving local drivers, customers can look forward to a fantastic retail experience.”
Letchworth Renault is located at Icknield Way, Letchworth Garden City SG6 1TD.