Long Hanborough-based Sportif Suzuki is celebrating an incredible 45 years as a trusted Suzuki dealer.

The dealer, which operates from Witney Road, has been providing Suzuki vehicles and award-winning service since 1979. During this time, the dealer has been managed by multiple operating groups and traded under the names of Hotson Suzuki, John Bowtell Suzuki and then Sportif Suzuki since August 2000.

Nick Allen, Managing Director of Sportif Suzuki, joined in 2001 as Dealer Principal/General Manager before going on to purchase the dealership with his wife, Annie, in 2018.

Since then, Sportif Suzuki has continued to thrive under Nick and Annie’s management and earlier this year was named Dealer of the Year for their Region at Suzuki’s National Dealer Conference.

The award, which is decided following a nationwide assessment of all dealerships in Suzuki’s portfolio, based on key criteria including sales and customer experience, was presented to Nick and Annie at the conference. During the event, Sportif Suzuki was also recognised for its longstanding loyalty to the brand.

Nick Allen, Managing Director at Sportif Suzuki, commented: “We’re so proud of what we’ve achieved here and the legacy that has been created to date. We’d like to thank all our customers who have put their trust in us since 1979, our team of employees here at the dealership for their amazing hard work and commitment and of course Suzuki GB themselves for their continued support.

“Whilst the group has seen some changes in management over the past 45 years, our ethos has always remained the same, to provide outstanding customer service and experience to our customers here in Oxfordshire.”

David Kateley, Director Automobile at Suzuki, added: “We’re thrilled to be able to recognise the longstanding loyalty and efforts of the Sportif Suzuki team. This is an incredible milestone that has been reached in our 45-year partnership with the dealer, and we thank all who have played a part in this success over the years.”

To find out more about Sportif Suzuki, please visit www.sportifsuzuki.co.uk.

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