- French flair meets London’s cultural capital as Renault 5 E-Tech electric lands in Oxford Street with an immersive and multi-sensory digital space
- Groundbreaking experiential event showcases Renault 5’s unique blend of desirability and fun with talks, music, merchandise and more
- Maison 5 runs from 22nd-30th March at Future Stores, 95 Oxford Street, W1D 2AD
Renault will bring a splash of French flair to London’s Oxford Street this month, as Renault 5 E-Tech electric takes over Future Stores, the innovative immersive retail space, from 22nd-30th March.
The unique event will offer customers the chance to experience for themselves how the multi-award-winning Car of the Year makes electric cars not just accessible, but fun and desirable, too.
The high-tech space at 95 Oxford Street will be branded Maison 5 from 22nd-30th March and will offer an immersive and captivating experience to central London commuters and shoppers.
Three versions of the acclaimed pure-electric supermini will be on display for customers to interact with, while the venue’s giant high-definition screens call-out the Renault 5’s key features that have made it a stand-out hit with automotive judges and the car-buying public.
On select days, presenters Jack Scarlett (Fully Charged Show, Electroheads) and Nicola Hume (Red Bull Racing’s ‘Talking Bull’ podcast, Electrifying) will engage with the public to answer questions and showcase the all-electric Renault 5 as it blends optimum value with a great deal of appeal in an EV for the first time – all with typically Gallic style on one of London’s most iconic streets.
This is the first time the prime Oxford Street location, on Europe’s busiest shopping street with annual footfall of 70 million, has been used by an automotive brand. Alongside the cars, Jack and Nicola will be joined by a DJ, mixing London cool with French pop, while an R5 merchandising corner will offer everything from hoodies to portable music players to remind us why the Renault 5 has been such a vivid part of our lives for 50 years.
David Isherwood, Marketing Director, Renault UK, said: “Renault 5 is a pop icon, exuding its own unique sense of energy and fun wherever it goes, and we’re keen to share that with as many people as we can. After its debut meeting commuters at London’s St Pancras station last year, what better place to bring a cultural icon to next than to the centre of popular culture itself?”
This groundbreaking activation is sure to win Renault 5 new fans, just as it has with the likes of Top Gear, What Car? and others who have all voted it their Car of the Year.
Renault 5 E-Tech electric harks back to its glorious past while building on the enduring love-affair it shared with many. The epitome of modernity, it blends agile handling with new technology – from Reno, the helpful avatar ready to partner you on every journey, to the built-in Google services. Priced from £22,995, it offers a range of up to 252 miles on a single charge, and can recharge to 80% in only 30 minutes.
For more information on the Renault 5 E-Tech electric, please visit https://www.renault.co.uk/electric-vehicles/r5-e-tech-electric.html